Facilitating the Business Model Canvas: A Few Lessons Learned (Part 1)

Value Propositions is the most important thing in business model canvas

Leading Strategic Initiatives

I’ve had the privilege of introducing the Business Model Canvas to several audiences in the past year. As you might be aware, the Business Model Canvas shows 9 interlocking and integrated elements, the most important of those being the value proposition. The canvas is developed specific to one business, and when completed, promises users they will understanding how your business model works and makes for competitive advantage.

I thought it would be valuable to share some of my learnings as a facilitator in order to help readers know what to expect if they are facilitating or preparing to participate.

By far, the biggest challenge for participants is taking the names of the 9 categories and identifying specific instances.  For example, they list “customers” as a category under “customer segments” instead of breaking that down into more meaningful segments. Perhaps this is because I haven’t had enough marketing people in the…

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Why do you need to change your business model?

the world keeps changing, so does businesses too. That’s why changing the business model is one of the solution to keep your business going.

When it comes to your business model, the harsh reality is that if you do nothing and your weaknesses will get worse and your strengths will decay.

businessimpactsolutions

Simply because change happens –  and change today is happening at a faster rate than ever before and well beyond our personal control. New disruptive competitors appear who don’t follow the rules, with new technologies, different ways of doing things, massively lower cost / prices. Some even give their products away free!

Customers keep changing the rules too, demand more, ask for discounts and share opinions on your product or service. Every year in the world 134 million new “customers” are born and 56 million die – similarly in business established customers cease and the potential new ones have other ideas and ways of doing things.

Within your business as it evolves and grows in size, your methods, structures, processes, policies and practices which worked so well last year will not work next year. The entrepreneurial spirit which drove your early years is insufficient to drive through to future phases…

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